01
Join digitally
Customers can begin the relationship through a guided mobile onboarding journey with the required identity, KYC and security checks.
One account. Many possibilities.
Meet EMMA.
Meet EMMA.
Your everyday digital account.
Send, receive, pay, save, borrow and grow from one bank-led digital account. EMMA works across networks, supports different customer journeys, and connects to the broader interoperable ecosystem through e-Kash.
▥ Bank-issued
⌁ Telco-agnostic
↔ Interoperable via e-Kash
✓ App, USSD & assisted access
More than a wallet.
EMMA brings together payments, savings, credit, EquiFarm, programs and groups in one customer relationship.
Why EMMA
A different way
into banking.
EMMA is not simply another way to access an existing bank account. It is designed as a mobile-first entry into Equity: customers can onboard digitally, transact across supported networks, connect through e-Kash and grow into a broader financial relationship.
The EMMA difference
Start with your phone.
Start with your phone.
Build a banking relationship.
EMMA brings the accessibility people associate with mobile money together with the depth of a bank account. The customer starts with everyday financial needs and can progressively access more services from the same relationship.
Bank-issued
Telco-agnostic
e-Kash connected
App + USSD + assisted
What changes with EMMA?
Traditional digital channel
Usually gives a customer digital access to a banking relationship that already exists.
↓
EMMA can be the digital entry point
Onboarding, identity verification, account creation and activation can begin through the mobile journey.
02
Stay network independent
EMMA is not tied to one mobile network. Customers can use supported networks without changing their financial relationship.
03
Connect beyond EMMA
e-Kash interoperability extends EMMA to participating mobile-money providers, banks and supported external merchant codes, while on-us activity remains simple.
04
Grow beyond payments
The same customer relationship can expand into savings, EMMA Overdraft, short-term loans, EquiFarm, Programs & Groups and more.
One relationship that grows
Start simple. Add value as you need it.
EMMA is designed as a connected financial ecosystem rather than a collection of disconnected products.
01
Open EMMA
Onboard and activate
→
02
Transact
Send, receive, pay and cash
→
03
Save & Borrow
Build resilience and access eligible credit
→
04
Grow with purpose
EquiFarm, Programs & Groups
Who EMMA is for
One digital relationship for different customer needs.
Individuals
Sole Traders
Registered Organisations
18+ Standard Account
Junior Wallet for under 18s
Why choose EMMA?
Free for the everyday.
Open beyond EMMA.
Built for what comes next.
EMMA is designed to make everyday money movement simpler and more affordable, while giving you room to grow into a broader financial relationship with Equity.
01
FREE WITHIN EMMA
Keep more of your money moving where it matters.
Everyday activity inside the EMMA ecosystem is designed to be simple and affordable.
RWF 0EMMA to EMMA transfer
RWF 0PWE merchant payment
RWF 0Airtime transaction fee
RWF 0Monthly maintenance fee
Make the move, not the fee.
02
OPEN BEYOND EMMA
Your financial world does not stop at the EMMA network.
Use one EMMA relationship while staying connected to supported participants beyond it.
EMMAYour account
e-Kash
Other walletsSupported participants
BanksParticipating institutions
External merchant codesSupported merchant payments
↔
Send & receiveAcross supported e-Kash participants
⌂
Pay beyond PWEUse supported external merchant codes via e-Kash
⌁
Stay network independentYour EMMA relationship is telco-agnostic
They do not use EMMA? You can still pay them.
03
BUILT FOR GROWTH
Start with everyday money. Grow into what you need next.
EMMA can grow from transactions into savings, eligible credit and purpose-based financial services.
01
→
TransactPay • Send • Receive
02
→
Save & BorrowSavings • Overdraft • Short-Term Loan
03
Grow with purposeFinancial services around real needs
EquiFarmPayments, sub-wallet services and eligible finance around verified agricultural value chains.
Device FinancingStructured access to eligible devices through supported programmes and approved supplier merchants.
Programs & GroupsPurpose-based financial journeys for eligible humanitarian, social-support, group and other programmes.
More with EquityGrow from a mobile-first digital relationship into broader eligible financial services.
Savings, credit, EquiFarm, Device Financing and programme services remain subject to the applicable eligibility and product or programme terms.
Designed around you
Simple benefits you can feel every day.
01ConvenientPayments, savings, credit and purpose-based services from one relationship.
02AccessibleApp, *555*6# USSD and supported assisted channels.
03FastDigital journeys with clear transaction status and confirmation.
04Easy to useSimple menus with clear beneficiary, merchant, amount and fee details.
05SecurePIN, OTP, identity verification and transaction alerts help protect access.
06AffordableFree on-us activity and transparent pricing before confirmation.
07AvailableUse EMMA across supported networks, channels and ecosystem touchpoints.
The bigger idea
EMMA.
EMMA.
Move More Than Money.
Money is rarely the destination. What matters is what it helps you move forward.
Whatever you are moving toward, EMMA is built to move with you.
Explore EMMA
Everything your money
can do in one place.
Open any product card to see the customer journey, key capabilities, the USSD path and the important product context.
Limits, pricing & interest
Know the numbers
before you transact.
EMMA keeps the most important limits, charges, savings returns and credit pricing easy to find. Product-specific terms are shown before you confirm a transaction or accept a product.
The maximum value that may be held in the EMMA Digital Account.
The maximum amount for a single EMMA transaction, subject to the relevant service and customer controls.
No minimum opening balance and no monthly maintenance fee on the EMMA Digital Account.
The transactional EMMA balance itself does not earn interest. Savings products are available separately.
EMMA to EMMAFreeOn-us P2P transfer
Other wallet / off-us P2PRWF 20Flat transfer fee
Transfer to Equity accountFreeWallet to Equity Bank
Transfer to other bankRWF 20Wallet to off-us bank
Pay PWE merchantFreePWE merchant code
External merchant via e-KashRWF 20Supported external merchant code
Cash in at agentFreeApproved agent location
Cash out at agentRWF 50 - 5,000Depends on withdrawal amount
Buy airtimeFreeNo EMMA transaction fee
Inbound international remittanceFreeRecipient wallet credit
Approved billersGenerally freeSpecific billers may have a fixed fee
Digital account servicesMostly freeBalance, mini-statement, PIN services and digital statements
Specific biller fees in the tariff
WASACRWF 300
RRARWF 500
RSSBRWF 500
Subsequent assisted / printed full statementRWF 50
Flexible savings
Minimum openingRWF 100
Interest starts fromRWF 5,000
Annual interest rateUp to 5%
Interest calculationDaily simple interest
Credit frequencyYearly
Monthly maintenanceNo charge
Interest is earned on eligible closing balances and the applicable rate may vary by balance band. Statutory withholding tax applies.
Fixed-term placement
Minimum depositRWF 5,000
Maximum depositRWF 10M
Tenors1 / 3 / 6 / 12 months
Interest rateFixed at opening
Interest calculationDaily simple interest
Interest paymentAt maturity
The actual annual rate is disclosed before confirmation. Early liquidation is full only and no accrued interest is paid.
Coming Soon
Goal Savings
Save toward something specific
PurposeDefined savings goal
Target periods1 / 3 / 6 / 12 months
ContributionsFlexible
Early accessInterest forfeited
Goal Savings is part of the EMMA Save proposition and will be clearly marked as Coming Soon until customer launch.
Fixed short-term credit
Loan amountRWF 5,000 - 350,000
Available tenors7 / 14 / 30 days
7-day access fee2.0312%
14-day access fee4.1036%
30-day access fee9.0000%
Early repayment feeNone
The personalized APR and total amount payable are shown before acceptance. An overdue penalty of 6% p.a. on the overdue amount is stated in the KFS as applied once.
Revolving short-term liquidity
Approved limitRWF 1,000 - 350,000
Maximum utilization30 days
Access fee2% of amount drawn
Access fee incl. VAT2.36%
RepaymentAutomatic from EMMA inflows
Overdue penalty6% p.a. once-off*
Daily maintenance fees depend on the utilized amount. The applicable draw amount, access fee, daily maintenance fee and total expected cost are disclosed before use.
Agent cash-out
Cash-out charges by withdrawal amount
Cash in at an approved agent is free. Cash-out charges depend on the amount withdrawn.
Cash-out fee range
RWF 50 - 5,000
| Cash-out amount | Customer fee |
|---|---|
| RWF 100 - 300 | RWF 50 |
| RWF 301 - 499 | RWF 100 |
| RWF 500 - 5,000 | RWF 200 |
| RWF 5,001 - 10,000 | RWF 250 |
| RWF 10,001 - 20,000 | RWF 300 |
| RWF 20,001 - 40,000 | RWF 400 |
| RWF 40,001 - 75,000 | RWF 550 |
| RWF 75,001 - 150,000 | RWF 950 |
| RWF 150,001 - 300,000 | RWF 1,750 |
| RWF 300,001 - 500,000 | RWF 2,750 |
| RWF 500,001 - 1,000,000 | RWF 4,000 |
| RWF 1,000,001 - 2,000,000 | RWF 5,000 |
| RWF 2,000,001 - 5,000,000 | RWF 5,000 |
EMMA Overdraft
Overdraft pricing by amount used
The daily maintenance fee depends on the amount of Overdraft used. The first two buckets have the first 3 days free.
Approved Overdraft limit
RWF 1,000 - 350,000
| Overdraft amount used | Bucket minimum | Bucket maximum | Daily fee excl. VAT | VAT on daily fee | Daily fee incl. VAT | One-time access fee incl. VAT at bucket max |
|---|---|---|---|---|---|---|
| RWF 0 - 1,000 First 3 days free | RWF 0 | RWF 1,000 | RWF 10/day | RWF 2/day | RWF 12/day | RWF 24 |
| RWF 1,001 - 5,000 First 3 days free | RWF 1,001 | RWF 5,000 | RWF 25/day | RWF 5/day | RWF 30/day | RWF 118 |
| RWF 5,001 - 10,000 | RWF 5,001 | RWF 10,000 | RWF 100/day | RWF 18/day | RWF 118/day | RWF 236 |
| RWF 10,001 - 15,000 | RWF 10,001 | RWF 15,000 | RWF 200/day | RWF 36/day | RWF 236/day | RWF 354 |
| RWF 15,001 - 25,000 | RWF 15,001 | RWF 25,000 | RWF 250/day | RWF 45/day | RWF 295/day | RWF 590 |
| RWF 25,001 - 50,000 | RWF 25,001 | RWF 50,000 | RWF 300/day | RWF 54/day | RWF 354/day | RWF 1,180 |
| RWF 50,001 - 75,000 | RWF 50,001 | RWF 75,000 | RWF 400/day | RWF 72/day | RWF 472/day | RWF 1,770 |
| RWF 75,001 - 100,000 | RWF 75,001 | RWF 100,000 | RWF 500/day | RWF 90/day | RWF 590/day | RWF 2,360 |
| RWF 100,001 - 150,000 | RWF 100,001 | RWF 150,000 | RWF 600/day | RWF 108/day | RWF 708/day | RWF 3,540 |
| RWF 150,001 - 250,000 | RWF 150,001 | RWF 250,000 | RWF 700/day | RWF 126/day | RWF 826/day | RWF 5,900 |
| RWF 250,001 - 350,000 | RWF 250,001 | RWF 350,000 | RWF 800/day | RWF 144/day | RWF 944/day | RWF 8,260 |
i
Before you confirm
Applicable fees, interest, taxes, APR, product eligibility and total cost are shown in the relevant customer journey and Key Facts Statement. The RWF 5M transaction limit applies even where a tariff schedule contains a higher pricing band.
EMMA Overdraft
A little extra room
when you need it.
For eligible customers, EMMA Overdraft provides short-term liquidity inside the same EMMA digital account, with visibility of the available limit, amount due and transaction history.
Why it matters
Bridge a temporary shortfall without leaving EMMA.
When an eligible customer does not have enough available balance for a supported transaction, EMMA Overdraft can provide additional value up to the approved limit, subject to the product rules and customer confirmation.
Accessible in EMMA Finance
Check your limit
View amount due
Transaction history
Illustrative transaction bridgeHow the overdraft can complete a payment
Available EMMA balance
RWF 2,000
+
EMMA Overdraft used
RWF 3,000
=
Transaction completed
RWF 5,000
Illustrative example only. Actual eligibility, limit, pricing and available overdraft depend on the approved product configuration and customer assessment.
The customer accesses EMMA Overdraft within the same digital relationship rather than opening a separate channel experience.
The customer can check the available overdraft limit before relying on it.
EMMA provides an amount-due view so the customer can understand the current overdraft obligation.
Transaction history gives the customer visibility of overdraft activity and previous use.
Customer journey
From EMMA to overdraft in four clear steps.
*555*6#›EMMA›EMMA Finance›EMMA Overdraft
1Open EMMA Finance
From the EMMA services menu, choose EMMA Finance.
2Select EMMA Overdraft
Activate the service if required, or open the existing overdraft menu.
3Review your position
Check the available limit or view the current amount due before taking the next action.
4Use and manage
Use the overdraft for an eligible transaction and track activity through transaction history.
USSD simulation
See EMMA Overdraft inside a Send Money journey.
This illustrative flow shows how an eligible customer can be offered EMMA Overdraft when the available EMMA balance is not enough to complete an EMMA-to-EMMA transfer.
Send amountRWF 5,000
Available EMMA balanceRWF 2,000
Overdraft shortfallRWF 3,000
Illustrative overdraft cost shown in the flow
Access fee incl. VAT: RWF 70.80
Daily maintenance: RWF 30 incl. VAT, first 3 days free
The amount, available balance, recipient and resulting cost below are illustrative. Actual eligibility, limit and pricing are calculated for the customer and disclosed before confirmation.
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Interoperability through e-Kash
EMMA goes beyond
the EMMA network.
Interoperability is a core part of the proposition. EMMA can receive from and send to supported e-Kash participants, and can pay supported external merchant codes through e-Kash, while the customer continues to use one bank-issued digital account.
The EMMA eKash ID
123 + customer mobile number
This is the distinct eKash identifier used to route an interoperable transfer specifically to the customer's EMMA digital account.
Why a distinct identifier?
The same mobile number can be associated with a mobile-money wallet and an EMMA account. The complete EMMA eKash ID distinguishes EMMA as the intended destination.
MTN MoMo
Airtel Money
Equity Accounts
Other participating banks
Merchant interoperability
Buy Goods supports both PWE merchant codes and supported external merchant codes. External merchant payments, such as a supported MTN MoMo merchant code, are routed through e-Kash.
Customer experience principle
The sender should see the beneficiary name before confirming the transfer, helping reduce wrong-destination transfers.
Interactive flow
Receive into EMMA
→
e-Kash
→
1
01One EMMA relationship
Interoperability extends the reach of EMMA without forcing the customer into a separate account experience.
02Beyond P2P
e-Kash supports interoperable transfers and extends Buy Goods to supported external merchant codes.
03Clear destination identity
The EMMA eKash ID and beneficiary confirmation help make the intended destination explicit.
04Same financial ecosystem
Once funds arrive, the customer can use them for the broader EMMA proposition, subject to the applicable product rules.
Complete USSD journey explorer
Explore the full EMMA
USSD experience.
Choose a service and explore the complete customer journey screen by screen.
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Step 1 of 1
Journey mapClick any screen to jump directly to it.
Use cases
See how EMMA fits
different lives and ecosystems.
Click any use case to expand the story, typical journey and the role EMMA plays in that world.
Getting started
Start with your phone.
Finish with EMMA ready to use.
Open EMMA digitally if you are eligible, or use an assisted onboarding journey and complete your activation yourself.
Before you start
Have these ready.
01Your mobile numberUsed to verify and access EMMA
02A supported IDNational, Foreign or Refugee ID
03Your selfieUsed for identity verification
04A secure PINYou choose it during setup
Open EMMA yourself
One App journey from registration to activation.
Eligible customers can complete the full onboarding journey in the App. There is no separate activation journey after successful self-onboarding.
New to Equity
We create your Equity customer profile + EMMA Digital Account
Already an Equity customer
EMMA is linked to your existing eligible customer profile
✓
Identity and security checks run as part of the journey before your account is activated.
1
Start
Tell us how to reach you
Choose language, enter your mobile number and review the required disclosures.
2
Verify
Confirm your mobile and identity
Verify your number, capture your ID and complete the required selfie and liveness checks.
3
Complete
Finish your profile
Provide the required customer information while EMMA completes the relevant identity and security validation.
4
Secure & activate
Set up secure access
Create your EMMA PIN, complete enhanced security setup and enable biometrics where supported.
✓
Journey completeYour EMMA account is ready to use.
Need assistance?
Get onboarded with support, then activate EMMA yourself.
For an assisted journey, an authorized channel helps complete onboarding and verification. You then use your activation key to set up secure access.
01Get assistedRequired information and documents are captured
›
02Get verifiedRequired onboarding and identity checks are completed
›
03Receive activation keyYour start key enables customer activation
›
04Activate EMMAEnter the key, set your PIN and complete access setup
EMMA supports different customer types.
Individuals 18+
Sole Traders
Registered Organisations
Customers below 18 follow the separate Junior Wallet guardian-led journey. Additional documentation or assisted onboarding may apply depending on customer type.
National IDDigital onboarding
Foreign IDDigital onboarding
Refugee IDDigital onboarding
PassportEligible existing Equity customers only
Once activated
Use EMMA on the channel that works for you.
Notifications, security & support
Know what happened.
Know how to stay safe.
EMMA combines transaction confirmations with practical security guidance so customers can monitor activity and respond quickly when something is wrong.
SMS + in-app notification
Important financial events are confirmed through both channels, giving an immediate external alert and an in-app record.
USSD result + SMS
The USSD session shows the immediate result and important financial transactions are also confirmed by SMS.
Utilization & recovery alerts
Customers receive an SMS when Overdraft is used and after automatic recovery from incoming EMMA funds, including the relevant updated position.
Clear in-channel outcome
A declined application is communicated clearly in-channel. SMS is used where the customer needs to take a follow-up action.
Stay safe with EMMA
Protect your account.
01
Never share your full EMMA PIN or OTP, including with someone claiming to be Bank staff.
02
Always confirm the beneficiary name and transaction amount before sending money.
03
Do not allow another person to register or operate EMMA using your identity or mobile number.
04
Report a lost phone, SIM change, compromised credentials or suspicious transaction immediately.
Need help? 4555 or 0788 190 000
Frequently asked questions
A fuller guide to EMMA.
Start with the most asked questions or browse by what you are trying to do: getting started, using money, sending and receiving, saving, borrowing, farming, programmes, fees, security and support.
Most asked
⌕
0 questions
Your everyday digital account
Open EMMA today.
One account for everyday life, opportunity, programmes, farming and growth.